Introduction
Although in the big cities, companies usually work in offices located in big buildings in which there are several other companies. In some cases they have the luxury of owning their own building. This gives an opportunity for choosing a house name for companies. Also, in smaller cities, it is more common for companies to have their offices in smaller buildings, which lets them be the unique occupant.
In those cases, changing the house name to something related to the company can be a very good idea. In business, external image is very important, and a house with a name can suggest much more prestige and reliability than just a boring address with a number and a street.
Choosing a house name
Choosing a house name is not very different than choosing a brand name.
When choosing the house name for a company headquarters, you have to look at similar things as when choosing your brand name:
What feelings does it invoke?
Is it easy to remember?
Is it in line with your company philosophy?
In addition, it is also a good idea to check that the new house name will fit well with your street. If your company is on a traditional street, even when your company may be highly modern and technological, it may not be a good idea to choose “Universe House” or anything related to space. Instead, you can choose something that can fit with the old times, but still has the nuance of going forward like “Looking Stars.”
Choosing a house name for your company Abroad
If you are in a foreign country, you can also take advantage of the possibility to change the house name to make your home memorable. For example, if you are from Denmark, Copenhagen, København can look very good in your address and façade.
Of course, the name can be just your company name plus the word “building,” like General Electric Building, “House,” like Amsterdam’s ING House, or something similar. It is easy and fashionable.
Geographical accidents that are close to the building are usually a good idea. People living there usually like their places, so the image is intrinsically good. For example, you have the Torre Mare Nostrum owned by Gas Natural that refers to the Mediterranean. But you do not need something as big as the Mediterranean. A small hill close to the city, a river, and nature usually offer a good image, no matter the size.
Of course, you want to be careful to avoid naming your company building similarly to another company building because that could be problematic and make you lose prestige.
“It is not surprising that house naming is something we’re noticing more of,” says Steve Rooney, who serves as the Head of Royal Mail’s Address Management Unit, “it is a great way to add your own personal stamp to your home (idealhome.co.uk)”
If you would like help or advice on renaming your house please get in touch or order our House Name Change Kit by clicking the button below:
Order Your House Name Change Kit